Fit for Footy: Training day makes game day
A structured consulting engagement — Discovery, Build, Launch — guiding the client from product definition through App Store release, Apple featuring, and an AFL partnership.
Case Study Snapshot
Client/Product: Fit For Footy
Domain: Elite training and sports fitness
Phase-gated consulting engagement — Discovery, Build, Launch — from product definition and style guide through React Native delivery to Apple featuring and an AFL partnership.
Key Signals
Engagement model
Discovery → Build → Launch
App Store
Apple featured
Partnership
AFL
Rating
4.8 stars, 2K+ reviews
Discovery → Build → Launch
Structured as a phase-gated consulting engagement — each stage with defined deliverables and a clear outcome before moving forward. Product strategy, design foundations, engineering, and go-to-market in one accountable thread.
Define the opportunity
Objective
Align with the client on the training proposition, target athlete, mobile experience, and what success would look like at launch.
Key deliverables
- Product vision and scope definition
- User journeys and feature prioritisation
- Mobile roadmap and technical approach
- Brand and UX direction
Outcome
Shared definition of what to build — scope locked, ready for execution.
Design and deliver the product
Objective
Turn the agreed scope into a production-ready consumer app on iOS and Android, with consistent brand and engineering standards.
Key deliverables
- Fit For Footy style guide (colour, typography, UI patterns)
- React Native app — iOS and Android
- Full-stack development and release preparation
- App Store assets and submission readiness
Outcome
Ship-quality product on both platforms — not a prototype.
Go to market and prove traction
Objective
Release the app, support the client through launch, and validate the product in market.
Key deliverables
- App Store launch and release governance
- Post-launch iteration from user feedback
- Partnership and growth groundwork
Outcome
Apple featuring · AFL partnership · 4.8 stars, 2K+ reviews · media coverage.
Client outcome
Fit For Footy went from early product conversations to a market-proven app — with Apple featuring, an AFL partnership, and strong App Store ratings. The engagement model kept the client informed at each gate: defined scope before build, defined product before launch.
"I worked closely with Hemanta during their tenure at Fit For Footy, where he effectively managed our full stack development, whilst demonstrating a strategic mindset. Hemanta's expertise allowed our product to be featured in Apple's top Apps, gain widespread media coverage, and resulted in us partnering with the AFL in a very short period of time. I wholeheartedly recommend Hemanta for any leadership role where innovation, technical expertise and strategic proficiency are valued."
Leroy
Fit For Footy
LinkedIn recommendation for Fit For Footy.
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